I’ve always enjoyed reading a good book that provides practical knowledge you can apply in your own life. Having started pursuing a new career in advertising / marketing, away from airline operations, I’ve been grabbing books on related topics. If you are seriously interested in advertising or marketing and you work for a small business or large corporation, this is a must read book. The Thank You Economy by Gary Vaynerchuk is a social media survival guide.
There are a lot of books written about social media published around the same time and the other books were out of date by the time I got my hands on them. (The version I have was published in 2011). I cannot begin to explain how annoying it is when halfway through a book you’ve bought, you realise, the book is well out of date. When considering a book to purchase about social media, I always check the publishing date. There are very few other topics I read about where I check the publishing date to determine the relevance. My rule of thumb is, if a book about social media is more than 4 years old, I will not likely buy it. The Thank You Economy is most certainly an exception to that rule. It is NOT out of date in 2017 and will certainly remain relevant for any social media user in the long term future.
When it comes to reading about Warren Buffett’s stock market investing techniques, I do not check the publishing date to weigh up the possibility that it may not be relevant anymore. Anything written about Warren Buffett’s investment practices still apply today as much as they did 50 years ago. It is not about individual companies, but the principles behind the investing. The same applies to The Thank You Economy with social media communications. In fact, I would go as far as to say Gary Vaynerchuk is the Warren Buffett of social media marketing and communications. Need proof? Check their steady track records and results.
The Thank You Economy provides guidelines as to what you should be doing with your social media platforms. There are multiple actual business case studies included. As a quick test, I’ve tried some of the recommendations, they work! It takes time, effort and patience to grow.
You have nothing to lose by taking the time to read the book. The Thank You Economy is easily found online for sale through Amazon.com. Second hand copies can be bought for under $US5. The learning never ends.